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What happened to saturn cars?

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The car, which resembled the first Saturn SL, was not originally meant to start up a brand, however, GM planned to release the Saturn car under one of its brands, which, at the time, were Buick, Cadillac, Chevrolet, GMC, Oldsmobile, and Pontiac. read more

Saturn thought that they could make up the difference with some “gimmicks”, like no-negotiation car prices and plastic car bodies. Neither idea turned out to be a big motivator, so their car sales volumes were not good. read more

For example, the original Saturn, the S-Series, sold in the hundreds of thousands annually through most or all of its 11 year production life. The replacement for the S-Series was the ION barely broke 100k cars sold annually through most of its production. The ION was replaced by the (rebadged Opel) Astra, which was imported. read more

In 1993, Saturn's 500,000th car "Carla" was built. In May 1995, Saturn's 1 millionth car entered the market. In 1996, Saturn dealership distributed the electric GM EV1, the first car released under the GM marque. read more

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