What is a collateral design?

Collateral design usually refers to a form of promotional design that supports marketing or maybe the introduction of a brand. Collateral design can be focused on print, but a great deal of it use to border on package design. read more

“Persona Design has worked with Wavin on the creation and development of the new branding and marketing collateral for the launch of a new range of premium products. They worked closely with our commercial team during this period to deliver a fantastic launch, on time and within budget. read more

Collateral design and branding design are two different things. Collateral design usually refers to a form of promotional design that supports marketing or maybe the introduction of a brand. Collateral design can be focused on print, but a great deal of it use to border on package design. read more

In marketing and sales, marketing collateral is sometimes [further explanation needed] considered the collection of media used to support the sales of a product or service. Historically, the term "collateral" specifically referred to brochures or sell sheets developed as sales support tools. read more