What is an asset in marketing?

A marketing asset is any piece of marketing content that is used to educate and generate interest for a company's product or services. For instance a business might have videos, a newsletter, webinars, ebooks or whitepapers being used as marketing assets. read more

Definition of asset-led marketing: A marketing strategy in which the attributes of the product (the asset) are used to market the product. read more

A marketing asset portal is a web platform, managed by marketers, that posts approved marketing (assets) materials. In digital marketing, the Marketing Asset is typically used for early funnel conversions. Most marketers will try to leverage a marketing asset to get contact information from a prospect. read more

First, you should get an understanding of what a marketing asset is. These include things like emails, sales letters, brochures, blog posts and content from your web site. Of course, then you may be wondering what the point is of keeping an inventory of the marketing assets. read more