What is B. F. Skinner's most important and influential book?

I have read almost all of Skinner's work. I think his most important book is Verbal Behavior (1957) because he is able to systematically show that our most human trait -- language -- follows the same rules that all other behavior follows. read more

Famous Psychologists: B.F. Skinner B. F. Skinner was one of the most influential of American psychologists. A behaviorist, he developed the theory of operant conditioning -- the idea that behavior is determined by its consequences, be they reinforcements or punishments, which make it more or less likely that the behavior will occur again. read more

B.F. Skinner was considered a pioneer in the studies of modern human behavior and even invented the cumulative recorder to measure the rate of response as well. By the time of his death in 1990, Skinner was considered by many to be the most influential psychologist of the 20th century. read more