Brand marketing is the process that companies use to keep the public aware of their brands and features through marketing, so that consumers will continue to buy their products. Brand marketing includes any logo, symbol or slogan used by a company. read more
Brand advertising: The featuring of a brand in media vehicles in order to build strong, long-term relationships with consumers. In the hectic consumer marketplace, recognized, trusted brands stand out. read more
Branding is a concept that extends far beyond the marketing of “brand name” designer jeans and other products. A company’s brand represents their market identity—who they are, what they do, what kind of quality they provide, their reputation for trustworthiness, and more. read more