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What is branding in advertising?

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Brand advertising: The featuring of a brand in media vehicles in order to build strong, long-term relationships with consumers. In the hectic consumer marketplace, recognized, trusted brands stand out. Sometimes those brands are old, established over many decades, giants in the consumer consciousness. read more

Your brand is a foundational piece in your marketing communication and one you do not want to be without. Branding is strategic and marketing is tactical and what you use to get your brand in front of consumers. read more

Brand marketing is the process that companies use to keep the public aware of their brands and features through marketing, so that consumers will continue to buy their products. Brand marketing includes any logo, symbol or slogan used by a company. read more

Brand as a company view – brand is larger than marketing (because marketing is a part of any organisation, it is one of the functions). Branding as an activity view – branding is a PART of marketing. read more

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Further Research

What is Brand Marketing?
www.marketing-schools.org

What is Branding?
www.brickmarketing.com