What is cross-platform advertising?

Online advertising is the best way to reach consumers during every stage of the purchase process. Read this blog article to learn how search, retargeting and social media ads can help you target local consumers wherever they're browsing. read more

Cross-platform, also known as cross-media, is a reference to the state of your advertising spanning multiple media types, e.g. tv, mobile and paid search. I say"reference" because the phrase out of context doesn't have useful meaning. Anyone with a decent budget advertises across multiple platforms/media types. read more

Five tips for cross-platform advertising success By Michelle Manafy-06 June 2014 15:55pm Recent research from ZenithOptimedia predicts that global advertising spend will increase its growth from 3.9 per cent in 2013 to 5.5 per cent in 2014 – reaching $537 billion by the end of the year – and then rise 5.8 per cent in 2015 and 6.1 per cent in 2015. read more