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What is Facebook's Online Advertising Model?

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Facebook's growth into a digital advertising power is showing a flip side: The social network is more dependent than ever on the cyclical ad market, even as its rival Google finds new revenue streams in hardware and software. read more

(This story appears in the Dec. 5, 2011 issue of Forbes.) Social Network Crunches Data to Woo Big Brand Advertisers From Television Facebook Chief Executive Mark Zuckerberg doesn’t talk much about his company’s advertising business, even when it invents new kinds of ads that could disrupt a chunk of the $500 billion influence industry. read more

An advertising model is the strategic use of an advertising medium, with the goal of reaching a specific target audience. An advertising medium is the type of media or vehicle the advertising is placed on. read more

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