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What is good typography versus bad typography?

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But to be honest, because I've been designing with type for most of my life, bad typography has been irritating and, in some cases, downright confusing. One of the ... bad typography. The best way to understand the problems that await the unwary or inexperienced type designer is by seeing them in action. read more

Good typography matches the tone of words i.e. Rockwell for formal and serious words & Proxima Nova for causal and friendly tone. There's also kerning (spacing between the letters) problems that need to be considered as well. read more

Good ty­pog­ra­phy makes the text more effective. Three sub­sidiary propo­si­tions flow from this: Good ty­pog­ra­phy is mea­sured by how well it re­in­forces the mean­ing of the text, not by some ab­stract scale of merit. read more

With more choices, we have more opportunities to make bad decisions. read more

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