But to be honest, because I've been designing with type for most of my life, bad typography has been irritating and, in some cases, downright confusing. One of the ... bad typography. The best way to understand the problems that await the unwary or inexperienced type designer is by seeing them in action. read more
Good typography matches the tone of words i.e. Rockwell for formal and serious words & Proxima Nova for causal and friendly tone. There's also kerning (spacing between the letters) problems that need to be considered as well. read more
Good typography makes the text more effective. Three subsidiary propositions flow from this: Good typography is measured by how well it reinforces the meaning of the text, not by some abstract scale of merit. read more
With more choices, we have more opportunities to make bad decisions. read more