What is it like to be an Uber driver in a rural area?

In general, the infrequency of requests and distance to each pickup make it economically difficult to be a driver in rural areas. People in rural areas have their own cars, so the times they require a taxi or rideshare services will be limited. read more

Uber’s move into more rural areas therefore cannot be compared with, say, the big box store take-over that has happened in these same places over the past couple of decades. Instead, Uber gains local converts (with good pay and true flexibility) in the form of drivers who, already part of the community, help the company join the local fabric—that’s the idea, anyway. read more