His Chinese name is 林書豪(traditional writing) , 林书豪(simplified writing). Since Chinese is ideograph, his name means book (書/书) , extraordinary power or hero (豪) literally, and the combination indicates academic achievement expectation from his parents. And you see, he is not only a hero on academic aspect. read more
The name you mentioned, "林來瘋" (林来疯), is actually a play on words for the recently popularized English neologism "Linsanity"; in fact, the Chinese version is quite clever. A word for "craziness" or "insanity" in Chinese is "瘋狂" (疯狂). Jeremy Lin's actual Chinese name is "林書豪" (林书豪), as noted by others. read more