What is 'latent advertising'?

From what I can infer from the way I've seen the term used, latent advertising refers to advertising that is somewhat hidden - that it isn't immediately obvious that it is in fact advertising. read more

A potential market that has been identified for a product or service that is not yet offered. The identification of latent markets can help a company decide what new products or services will be most in demand. read more

Latent is used to describe something which is hidden and not obvious at the moment, but which may develop further in the future. Advertisements attempt to project a latent meaning behind an overt message. read more