What is meant by personal lines insurance?

Property and casualty insurance products for individuals. Personal insurance lines help protect individuals from potential losses they couldn't afford to cover on their own and makes it possible to do things like drive a car and own a home without risking financial ruin. read more

Personal lines insurance includes property and casualty insurance products that protect individuals from losses they couldn’t afford to cover on their own. These types of insurance lines make it possible to do things like drive a car and own a home without risking financial ruin. read more

Examples of personal lines insurance include homeowner's insurance, health insurance, automobile insurance, renter's insurance, disability insurance, tornado insurance, and other types of property and casualty insurance. Some insurance, such as car and health insurance, is mandated by law. read more

We’ve already written about the challenges facing the personal lines side of the insurance industry and shared one suggestion to fight the commoditization. Our suggestion was aimed at the carriers. It is a bigger goal than any one agent or carrier can accomplish alone. read more