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What is most preferable, Nike or Adidas?

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I maybe biased but you are getting a bang for the buck in case of Adidas (esp Adidas originals) when compared to Nike. read more

Nike's target markets are basketball and running; Adidas' focus is more on soccer and tennis. Nike's pretty much ahead when it comes to athlete sponsorships; Adidas is behind the competition. Nike's markets are more on domestic but have expanded internationally; Adidas is well known around the world but is primarily focused on Europe. read more

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Further Research

Comparing Two Brands: Nike And Adidas
www.researchomatic.com

Difference Between Nike and Adidas
www.differencebetween.com

Nike v Adidas
www.theguardian.com