I maybe biased but you are getting a bang for the buck in case of Adidas (esp Adidas originals) when compared to Nike. read more
Nike's target markets are basketball and running; Adidas' focus is more on soccer and tennis. Nike's pretty much ahead when it comes to athlete sponsorships; Adidas is behind the competition. Nike's markets are more on domestic but have expanded internationally; Adidas is well known around the world but is primarily focused on Europe. read more