What is nike's marketing strategy?

It's safe to say Nike's at the top of its game right now. Not only does it own 48% of the American athletic footwear market, but its share of the basketball footwear market is at a staggering 96%! What sort of marketing strategy has Nike used to achieve and maintain this level of market dominance? read more

Nike takes the analogy to a level far more relatable: the ‘terrible foe’ is the voice in your head that tells you, “You can’t”. To that, the organization says: “Just do it.” Prime example of Nike’s emotional branding . Each Nike ad is designed to inspire—to tell us that we can do anything, if we just try. read more

The Nike marketing strategy that most of us recognize isn’t the one that made them famous, at least not in the early days. Discovering the Nike marketing strategy that put them on the map is where the gold is. Furthermore, just like any true content marketing strategy, it isn’t really much of a “strategy” at all. read more

The marketing strategy of Nike rested completely upon a product image which is favorable and allowed it to develop into one of the best multinational companies after a while. read more