What is Puma's brand reputation?

Puma SE(officially branded asPUMA) is a major German multinational company that produces athletic and casual footwear, as well assportswear, headquartered in Herzogenaurach,Bavaria,Germany. read more

Puma were the commercial sponsors for the 2002 anime series Hungry Heart: Wild Striker, with the jerseys and clothing sporting the Puma brand. Puma ranks as one of the top shoe brands, after Reebok, Adidas, and Nike. read more

Puma is a fairly stylish brand. It's mainstream-hip streetwear. It's a little more adult and formal than its primary competitors: adidas, nike, onitsuka tigers. read more

The Puma brand communication strategy is flexible across multiple categories, yet communicates innovation for an “active lifestyle” Puma . communicates with each category in a unique manner, but the tone is unmistakingly tied back to the overall brand through the overarching brand personality and identity. read more