What is research in a business?

Business research is a field of practical study in which a company obtains data and analyzes it in order to better manage the company. Business research can include financial data, consumer feedback, product research and competitive analysis. read more

Qualitative business research seeks to find the most suitable buyers for your products and services. As many marketing agencies will tell you, if you find people desperate for your product, you are sure to sell, even if your advertising isn't the best. read more

A research business provides consulting services to people who desire to obtain data about specific topics. The research consultant gathers information from credible sources and provides an analysis of his findings. read more

"When conducting market research, it's misleading to describe a product or service and ask people if they'd buy it if it existed. Companies have found that surveys like this are highly inaccurate. read more