What is rollback in Walmart?

A rollback is Walmart's version of a sale. Walmart will occasionally reduce the price of a few high-sales name-brand items, usually selling with no or a negative price margin, in order to attract customers to the store and buy other products. read more

A Walmart Rollback is one method that Walmart uses to show a lower price on an item. A Rollback item is not a "clearance" item, it is an item that has been lowered in price for other reasons, perhaps due to Overstock, for example. read more

Best Answer: A rollback is a change within the price of a product, such as your Zune. This usually occurs when the supplier of the Zunes gives Walmart a discount in the purchase price of the product. Usually it is because WalMart buys so damn many of everything. read more

Rollback is Walmart’s marketing lingo to describe a product where the price has been temporarily reduced (which means you should buy it now, before the price goes back up! read more