A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

What is selling radio advertising like?

Best Answers

Asking for more demonstrates your confidence in radio advertising. Be a thief. Start stealing ideas that have worked for others in other markets. There is no such thing as a completely original idea. There are only original adaptations of old ideas. When you think your day is through, make one more call. read more

In this day and age, very hard. People aren’t listening to the medium like they used to. Pretty much the market now are just short (15 minute or less) commuters in their cars, and, more so, older cars with standard radio setups in them. Back in the day, radio was ubiquitous. You’d hear it everywhere. Now I hear SiriusXM more often in public places. read more

The late Jim Williams, perhaps radio’s first true, full-time sales trainer, observed that 3 out of 4 people entering the field of radio ad sales will leave it within their first year; of those who make it past their one-year anniversary, 90% go on to make radio advertising sales in one form or another (e.g., management or station ownership) their lifelong occupation. read more

You can use expediency as a key selling point. If it's late August and a clothing store is late launching the Labor Day sale for its fall fashions, it still has time to mount a successful radio advertising campaign. Getting a TV commercial on the air or in the print media on such short notice can be mission impossible. Make that work for you. read more

Encyclopedia Research

Wikipedia:

Image Answers

Selling Radio Advertising - How to sell ads on a radio ...
Source: youtube.com

Further Research

10 Good Reasons to Advertise on Radio
radioadvertisingfacts.com

How to Sell Radio Ads
www.thebalancecareers.com

How to Sell Radio Advertising
smallbusiness.chron.com