What is societal marketing concept?

The societal marketing is a marketing concept that holds that a company should make marketing decisions by considering consumers' wants, the company's requirements, and society's long-term interests. read more

The societal marketing concept was an offshoot of the marketing concept wherein an organization believes in giving back to the society by producing better products targeted towards society welfare. read more

Societal marketing. The societal marketing is a marketing concept that holds that a company should make marketing decisions by considering consumers' wants, the company's requirements, and society's long-term interests. read more

Societal marketing is a concept in marketing that emphasizes social consciousness as part of the overall marketing plan. Societal marketing is when a company markets a product not only with consumer and company needs in mind, but also the long-term well being of society as a whole. read more