What is the best way to market a brand to college students?

For years, advertisers have targeted college students. As new entrants into the desirable 18-30 demographic, this group of consumers still hasn't formed unbreakable brand loyalties. read more

Apple understands the value of the college market. The company is committed to the idea that today's savvy college students are tomorrow's businessmen and businesswomen, doctors, engineers, and teachers. Apple understands the importance of price differentiation; it provides incentives to students via a separate channel, The Apple Store for Education. read more

College students are always looking for part-time jobs. Hire a couple of student ambassadors to hand out samples at events and local campus hangouts. Red Bull is one of many brands that has perfected the art of getting the word out through paid student brand managers. read more

Reaching college students can be extremely profitable for many businesses and brands today. College students typically represent a large portion of early adopters; a group that will help spread your message to others via word of mouth marketing. Finding college students is the easy part (they are on college campuses all around the country). read more