What is the big deal about Nordstrom?

Have you noticed how customer experience design has grown in importance of brand marketing? More and more trying to astonish the customer. Certainly a real discriminator, isn't it? The customer focus at Nordstrom has led to the retail giant having a reputation for an absurdly great customer experience design. read more

The big deal about Nordstrom is their people. There is a story that’s told during new employee orientation to demonstrate the return policy, which is basically - We stand behind what we sell, and if a customer isn’t happy with something they bought from us, they can return it and we’ll make it right. read more

Although the recent spat between Ivanka Trump and Nordstrom department store is minor in scope, it has prompted, at the very least, a question of whether White House adviser Kellyanne Conway broke ethics laws by urging people to buy the president’s daughter’s branded products. read more

Unfortunately, if you don't have any kind of Nordstrom card, you can't login and shop the sale until a week later! And the bad part about waiting until public access is that things do sell out. The best deals, the cutest items always sell out early. read more