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What is the brand pillars for Aesop cosmetics?

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Brand pillars: utilitarian, consistent, minimalist, and industrial (you can see that from the apothecary-like packaging). It falls under the circle of the Muji-Hermes paradigm. Its products has the simplicity and utility of Muji and the luxuriousness of Hermes. read more

Brand pillars: utilitarian, consistent, minimalist, and industrial (you can see that from the apothecary-like packaging). It falls under the circle of the Muji-Hermes paradigm. Its products has the simplicity and utility of Muji and the luxuriousness of Hermes. People who love brands such as APC, Le Labo, or Muji will most likely be using Aesop. read more

As of 2017, the brand had over 183 points of sale across 50 countries. Aesop produces 83 product formulations and three shaving accessories. Each Aesop store is unique. read more

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