What is the 'cold call' at Harvard Business School?

Re: John A. Deighton. The Mad Men of advertising are being replaced by data scientists and analysts. In this podcast, marketing professor John Deighton and advertising legend Sir Martin Sorrell discuss the positives and negatives of digital marketing. Open for comment; Comment(s) posted. read more

Harvard Business School → → → BOSTON—Harvard Business School (HBS) is pleased to announce the launch of a new online series, Cold Call. Cold Call. Cold Call. and . read more

Cold calls are popular in all MBA programs but they are a core part of the culture at Harvard Business School. Essentially, a cold call is when a professor calls on a student in his or her class to give an answer to a question. read more