What is the definition of a niche market?

Definition of niche marketing: Concentrating all marketing efforts on a small but specific and well defined segment of the population. read more

Concentrating all marketing efforts on a small but specific and well defined segment of the population.Niches do not 'exist' but are 'created' by identifying needs, wants, and requirements that are being addressed poorly or not at all by other firms, and developing and delivering goods or services to satisfy them. read more

A niche market is the subset of the market on which a specific product is focused. The market niche defines as the product features aimed at satisfying specific market needs, as well as the price range, production quality and the demographics that is intended to impact. read more

A niche market is a focused, targetable portion of a market. By definition, then, a business that focuses on a niche is addressing a need for a product or service that is not being addressed by mainstream providers. read more