What is the definition of brand collateral?

Brand Collateral is the collection of media used to promote the brand and support the sales and marketing of a product or service. It's the tangible evidence of the brand, designed congruent with the brands core values and personality. read more

Brand Collateral is the collection of media used to promote the brand and support the sales and marketing of a product or service. It’s the tangible evidence of the brand, designed congruent with the brands core values and personality. read more

When we hear the word ‘collateral’ it’s often associated with assets. Another meaning of the word is derived from its association with ‘lateral’ – ‘co-lateral’ meaning ‘running parallel to’. read more

Collateral design usually refers to a form of promotional design that supports marketing or maybe the introduction of a brand. Collateral design can be focused on print, but a great deal of it use to border on package design. read more