What is the Diderot effect on consumerism?

The simplest explanation of the Didoret Effect is this, "the introduction of a new possession into a consumer's existence can often result in a process of spiraling consumption. read more

The funny thing is, these new possessions weren’t really things that the old Diderot would have wanted. But all that changed because of a single scarlet robe. This is the Diderot Effect, and somehow, it complements consumerism. read more

The Diderot effect is a social phenomenon related to consumer goods that comprises two ideas. The first posits that goods purchased by consumers will be cohesive to their sense of identity, and as a result, will be complementary to one another. read more

Notice the Diderot Effect in your own life. Soon, as you begin to recognize it around you, it will become one less cause of unnecessary consumerism in your home and wallet (assuming that wallet already matches your handbag). read more