... What Is the Difference Between Advertising & Promotion. An advertisement and a sponsorship are often discussed as the same thing. However, a sponsorship is typically regarded as a stronger and deeper relationship than a simple advertising exchange of value. read more
However, a sponsorship is typically a stronger and more ongoing commitment between the sponsor and the program or event provider. In short: Advertising pays to have a product presented to the public. Sponsorship pays the entire cost, or contributes towards the cost of an event. read more
An advertisement and a sponsorship are often discussed as the same thing. However, a sponsorship is typically regarded as a stronger and deeper relationship than a simple advertising exchange of value. An advertisement is a singular message placement while sponsorship is an ongoing arrangement. read more
For instance, a newspaper reader should know the difference between media content and an ad placement through clear labeling of an advertisement, typically noting the sponsor. This makes it clear to the reader the message is not endorsed by the medium but is paid for by a sponsor. read more