What is the difference between quantitative and qualitative?

Quantitative vs Qualitative Quantitative and Qualitative are two terms between which a variety of differences can be identified. Quantitative has a lot to do with the quantity of an object or a person. On the other hand, qualitative has a lot to do with the quality or the attribute of an object or a person. read more

Qualitative Research. Qualitative Research is primarily exploratory research. It is used to gain an understanding of underlying reasons, opinions, and motivations. read more

In a nutshell, quantitative research generates numerical data or information that can be converted into numbers. Qualitative Research on the other hand generates non-numerical data. read more