What is the Elf on the Shelf?

The Elf on the Shelf®: A Christmas Tradition includes a special Scout Elf sent from the North Pole to help Santa Claus manage his naughty and nice lists. read more

Elf Pets:registered:: A Reindeer Tradition, tells the story of the North Pole’s special pets and how you can adopt and love your own reindeer! Each wears a heart charm around its neck that fills with Christmas magic each time you cuddle it! On Christmas Eve, that full heart will help Santa’s sleigh fly. read more

The Elf on the Shelf: A Christmas Tradition is a 2005 children's picture book, written by Carol Aebersold and her daughter Chanda Bell, and illustrated by Coë Steinwart. The book tells a Christmas-themed story, written in rhyme, that explains how Santa Claus knows who is naughty and who is nice. read more

The Elf on the Shelf is an absolutely terrific twist and tradition to add to the holiday season, but you’ve got to know what you’re doing. The idea is simple: An Elf is sent from the North Pole to watch the kids and report back to Santa. read more