What is the future of online advertising?

We try to write a roundup of the most impactful changes in Google AdWords each year, to help marketers keep up with the constantly changing PPC scene. It's not just AdWords, though – the entire online advertising industry is changing at a rapid clip. read more

Here are my predictions for how online marketing will change over the next 15 years: 1. ‘Reality optimization’ will become a thing. With augmented reality and more digital interactions with the physical world, brands will have to hybridize traditional and digital models of advertising. read more

The future of online advertising will be built around social media outreach. Companies will begin to take their advertising dollars (currently spent on SEO, Adwords, etc) and they will start spending those dollars on making their social media outreach more effective and far reaching. read more

A recent article by Jeff Beer on Fast Company Create collected 25 future trends that will change the marketing landscape five years from now based on top innovators in marketing and advertising. After reading this, I started to ponder what I saw as the top trends driving marketing. read more