What is the future of social networking?

Mark Schaefer provides an outlook of ten big ideas that will be driving the future of social media marketing in the next few years. He stresses the need to embrace the chaos! read more

Fast-forward to the future, and we should see global social media usage continue on its upward trajectory. In just four years, eMarketer projects it will nearly double by 32.7 percent. By then 2.44 billion of the world's population will be on social networks. read more

Social media is changing rapidly. We are going from a world of simply tweeting about our cat, periscoping about our lives, to deducing that information to create more impactful and tailored messages. This wave will transform the way we think of social, and hopefully impact the world for the better. read more

The future of social networking, then, belongs to whoever can find a way to bridge the electronic gap in connectivity. If we can find a way to incentivize genuine, intentional connection, then we can outright change the way the world interacts outright. read more