Dr. Pepper has launched a new ad campaign for its new diet soft drink, Dr. Pepper Ten - a ten calorie beverage designed, apparently, to appeal to men. In fact, the new ad campaign makes it explicit that Dr. Pepper Ten is "not for women. read more
("Not for women" belongs on a strategic brief, not on a creative advertisement.) But, eh, they don't have the creative vision -- and likely, the marketing budget -- to do subtle. The fact that this Dr. Pepper has 10 token calories is a nice touch. read more
Dr. Pepper has launched a new ad campaign for its new diet soft drink, Dr. Pepper Ten - a ten calorie beverage designed, apparently, to appeal to men. In fact, the new ad campaign makes it explicit that Dr. Pepper Ten is "not for women." The ad campaign and soft drink were developed in an attempt to corner the male diet soft drink market. read more
Dr Pepper Ten has calories and sugar unlike its diet counterpart. Instead of the “dainty tan bubbles” on the diet can, Ten will be wrapped in gunmetal grey packaging with silver bullets. And while Diet Dr Pepper's marketing is women-friendly, the ad campaign for Ten goes out of its way to alienate and denigrate women. read more