What is the meaning of branding in graphic design?

A brand is the identity of a specific product, service, or business. A brand can take many forms, including a name, sign, symbol, color combination or slogan. To me, a logo is part of the brand (or branding) as are (if appropriate) the tag line, the typography and fonts, the colours used, design scheme and grids. read more

A designer or design agency builds the foundation of a brand, or is brought in to enhance the brand’s visual and corporate identity. A lot of people, including some designers, think that branding a company simply involves designing a handful of visual elements; logo design, stationery design, colours, fonts etc. read more

Working in branding allows a graphic designer or design firm to get involved with many aspects of the industry, from logo design to advertising to copywriting and slogans. The goal of a brand is to make a company unique and recognizable and to project the desired image that the company wishes to portray. read more

The meaning of many terms used in this field - "branding", "corporate identity", "corporate design" - varies wildly between industries and countries. To me, "Branding" is the overall strategy of building a brand, and goes far beyond graphic design or advertising. read more