Online advertising is a marketing strategy that involves the use of the Internet as a medium to obtain website traffic and target and deliver marketing messages to the right customers. Online advertising is geared toward defining markets through unique and useful applications. read more
Internet marketing, or online marketing, refers to advertising and marketing efforts that use the Web and email to drive direct sales via electronic commerce, in addition to sales leads from websites or emails. read more
Advertising, because it involves so many layers—including art and design, ad placement, and frequency—is the most expensive part of all marketing plans. Public relations (because it is very labor intensive) is the second most expensive marketing component, and market research is the third most expensive. read more