Bullseye (formerly known as Spot) is a Miniature Bull Terrier and the official mascot of Target Corporation. The dog is featured in Target's commercial campaigns and in store sale signage and is used in various marketing campaigns. read more
Quick Answer. The Target Corporation mascot dog is a purebred white bull terrier. Her first name was Spot until the company changed it to Bullseye. read more
In this A Bullseye View series, we take a look through the Target Vault — a storied collection of historical artifacts, photographs, textiles and more. B ullseye /ˈbo͝olzī/ noun: The small circle at the center of a target; a round peppermint-flavored candy; the registered trademark of Minneapolis-based Target Corporation. read more