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What is the natural environment in marketing?

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The natural environment is another important factor of the macro-environment. This includes the natural resources that a company uses as inputs that affects their marketing activities. The concern in this area is the increased pollution, shortages of raw materials and increased governmental intervention. read more

Natural Environment: Natural Environment Natural resources which are required as inputs by marketers or which are affected through marketing activities. Raw materials’ issues shortage Increased cost of energy raised pollution Government intervention within natural resource management. read more

Each environment represents its own set of challenges and opportunities. The Potential for Natural Disaster The most dramatic environmental factor you'll face is the potential for natural disasters. read more

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