What is the rhetorical heritage of public communications?

Rhetorical Heritage of Public Communication Students have been studying public speaking for thousands of years. Rhetorical education became a central part of the radically democratic city-state of Athens, Greece. Studying public speaking was essential to fulfill one's duty as a democratic citizen. read more

Rhetorical Heritage of Public Communication Students have been studying public speaking for thousands of years. Rhetorical education became a central part of the radically democratic city-state of Athens, Greece. Studying public speaking was essential to fulfill one’s duty as a democratic citizen. read more

He claims that “public relations is a rhetorical practice; public relations people use rhetoric to argue for a definitive ethical perspective that, of course, will be encoded in rhetoric” (ibid). Fawkes (2006), writing in Tench & Yeomans, argues that rhetoric in public relations is the study of language and how it is used to create shared meanings. read more

The rhetorical heritage features the potent role of fact (as interpreted information), judgment, and identification as discourse themes enacted in public arenas. Public relations can add value to society by assuring that choices become enlightened, risks are ethically managed, and relationships are mutually developed. read more