What is the story of Adidas and Puma?
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Two of the world's most renowned shoe companies were birthed from a bout of bad blood between siblings. read more
The war between Adidas and Puma began in the 1920s when brothers Adolf (Adi) and Rudolph (Rudi) Dassler were partners in the Dassler Brothers Sports Shoe Company. According to Fortune, Adi was the quiet one who designed the shoes while Rudi was the confident salesman. read more
His company was renamed Adidas, and in 1948 Rudolf registered his new company, Puma. NEWSWEEK's Jennifer Barrett spoke with Barbara Smit, author of the new book"Sneaker Wars" (Ecco; $26.95), about how a family feud spawned two of the biggest brands in global sports. read more
The unbelievable story of the two brothers who started Adidas and Puma and wound up bitter enemies. read more
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