What is the study of human behavior called?

The study of human social behavior is called sociology, while the study of the individual human mind and behavior is called psychology. Sociology basically deals with human relationships and institutions while psychology studies the intricate details of the individual human mind and his or her response to external stimuli. read more

It s called ‘behavioural science’. It is a ‘soft’ science like sociology and psychology. It identifies the ‘drivers’ that influence decisions (risk, don’t risk; love it or hate it; buy or don’t buy; follow or ignore rules; etc). read more