What is the target market for Aesop cosmetics?

Aesop really starting expanding into the US much later than expected, having been in Australia and Asia for years previously, so I'm a huge fan of their expansion strategy (slow and steady, with a keen eye on product development and market.) I'd say: 1) Age range: is probably 25-44. read more

Aesop really starting expanding into the US much later than expected, having been in Australia and Asia for years previously, so I'm a huge fan of their expansion strategy (slow and steady, with a keen eye on product development and market.) I'd say: 1) Age range: is probably 25-44. read more

With 20 stores worldwide including new ones in Australia, the United States, Japan, Malaysia, Taiwan, France and Hong Kong, Aesop distinguishes itself from other brands by having a unique shop in every region. 'Each Aesop store is different and designed to meet the target consumers in the area,' said Mr Yang. read more