What is the target market for Lays potato chips?

According to the sources, Lays huge portion of customers are resllers i.e. retailers and wholesalers, who then finally send the product to the final consumer. read more

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Lays targeted High schools, as they were aware of the rising popularity of Frito Lay’s growth in United States of America. It’s main target market is children and young audiences catering to different sectors (Sports, cinema, entertainment etc). read more

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