Full disclosure - ST Dupont is a client. S.T. Dupont regards Montblanc, Cartier and Dunhill as competitors - Montblanc being their closest competitor. As for target markets, each country is different. We work with ST Dupont in the US, where the strategy has multiple levels. read more
Its main rival, Target Corp , operates approximately 1,795 stores in the United States. In 2013, Wal-Mart dominated with a retail market share of 11.4 percent compared to Target’s 2.4 percent. We can have a glance at its balance sheet and market cap to see how huge Wal-Mart is compared to Target. read more
A target market is the market a company wants to sell its products and services to, and it includes a targeted set of customers for whom it directs its marketing efforts. Identifying the target market is an essential step in the development of a marketing plan. read more