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What kind of dog is the target mascot?

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Bullseye (formerly known as Spot) is a Miniature Bull Terrier and the official mascot of Target Corporation. The dog is featured in Target's commercial campaigns and in store sale signage and is used in various marketing campaigns. read more

The dogs used in the Target commercials are usually female, but they play a male character. The red paint around Bullseye's left eye is non-toxic and made of natural materials. Target stores offer little stuffed animals depicting the mascot for special events. read more

Bullseye eats dog food; Target will not divulge what kind. She enjoys many types of treats—no elaboration. She travels first-class; the type of carrier and all other travel arrangements are secret. She even has a rider, rock-star-style, that specifies her working conditions at events across the continent. read more

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