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What kind of people do brands such as Prada or Chanel target?

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High-end luxury designers want to have clientele that incorporates the entire line into their lifestyle. read more

Luxury brands like Prada and Chanel target affluent consumers who either want to express their style with branding and/or utilize the brand as a means of expressing style. As mentioned before, style and the ability to purchase high-end items are not mutually exclusive. read more

Any premium brand, including Prada, is labeled such a brand because we are meant to believe that only a certain segment of society can afford or collect such brands. read more

The top luxury brands searched for on Kelkoo are Burberry, Armani, Gucci, Louis Vuitton, Bang & Olufsen, Tiffany's, DKNY, Chanel and Oakleys. Only half of these directly sell products online. Some luxury brands, such as Prada, settle for a holding page only. read more

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