Human nature by default has been programmed to be socially active to a certain extent. Some people are more active, while others are less so! However, people have always been looking for ways to connect and network with each other. read more
As per the statistics revealed on Statista, approximately 2 billion users used social networking sites and apps in 2015. And, with the increased use of mobile devices, this number is likely to cross the 2.6 billion mark by 2018. read more
By Mary Gormandy White M.A., SHRM-SCP, SPHR - Social Media Trainer & Consultant While Facebook, Twitter and LinkedIn might be the first sites that come to mind when thinking of social networking, these popular websites do not represent the full scope of social networks that exist. read more
Whether you’re exploring new potential markets for your business or just looking for new channels to connect with your customers, there are many types of social media you can use. Some are pretty much mandatory for any business; others are useful for a smaller subset of niche businesses; and some you should steer clear of entirely. read more