What makes a brand a 'heritage' brand?

Heritage brands are built on experience, like Hudson's Bay and IBM. But, it's not just about how old you are, it's about how relevant you remain. Brands can never stop innovating -- HB now owns Saks, and IBM's Watson is driving AI. read more

A heritage brand doesn’t always need a long history, like the Double RL, Founded in 1993, draws on American heritage from the 1930’s, 40’s, and 50’s. These brands draw on their own and general heritage to produce items that are in many ways timeless. read more

|HERITAGE IS A CONNECTION TO THE PASTTo the people, places and purpose that were there at thebeginning. 6 7. |FOR BRANDS, HERITAGE CAN PLAY ANIMPORTANT ROLEIt can strengthen an emotional connection to your audience byre-establishing this connection to the past. 7 8. read more

In today's disruptive world, old brands struggle for relevance, while new brands try to earn recognition. Brand heritage isn't what it used to be. In today's disruptive world, old brands struggle for relevance, while new brands try to earn recognition. read more