What makes Jordan sneakers so expensive?

Most of Jordan releases are sold out every Saturday (most Jordans are released on Sat). People even stand in line for several days to get Limited Jordans. What does this all mean? There is more demand than supply. Ex. A brand makes 50 shoes for 150$, but 1000 people want it. What happens? read more

Simple, the popularity of the brand and the social status it provides. Some would say the quality, but the main factor is the brand name. read more

Macklemore x Air Jordan 6: $25,000. For a long time the Eminem Jordan 4 has sat at the high end of the pricing scale without any other rapper colabs coming close. read more

We asked a few reputable people in the sneaker game about their thoughts on the higher price points across the board and how it’s affecting consumer habits. We also had a chance to sit down with a Northeastern MBA graduate to get his insight on the recent changes in footwear retail and an unbiased forecast of the business. read more