What makes Levi's jeans so expensive?

Levi Strauss & Co. is a privately held American clothing company known worldwide for its Levi's. It was founded in May 1853, by a german, levi strauss. The company's corporate headquarters is located in the Levi's Plaza in San Francisco. read more

It is true that in India, Levi jeans are more expensive than John Players. Couple of ways to look at it: 1. Cost of producing jeans: Even considering the same quality and design (not true, Levi jeans have better fit), Levi is an international brand and needs to be paid royalty even if an Indian apparel company manufactures the product. read more

Levi's will sell the same cut (510, 511, 514, etc) using different quality materials and construction to hit different price points. I'm on my phone but if you do a search there are several posts discussing this. As for why they're specifically more expensive in Europe, it could be that Levi's just adds huge "luxury" markup, but I doubt it. read more