Nelly is an example of a musician who developed a massive fan base by tapping into overlooked music markets and offering fresh musical styles that transcended rap music. read more
Whether it's Midwesterners, country-rap fans, sneaker freaks, sports lovers, or just fans of pop, R&B or hip hop, Nelly makes music that speaks directly to many audiences. Very few musicians - regardless of genre - have managed to carry such mass appeal across pop culture and various subcultures. This is what made him so popular and successful. read more